Rabbit Awareness Week 2014

PET AND VET INDUSTRIES REUNITE FOR THE BIGGEST EVER RABBIT AWARENESS WEEK – RAW 2014 confirmed to start from 10 May – Record numbers have signed-up to be part of annual initiative Rabbit Awareness Week (RAW) 2014 is set to be the biggest yet with more than 3,400 vet practices, retailers, rescue centres and schools taking part in the initiative. Exceeding forecasts, 2,650 vet practices are supporting this year’s ‘One Small Hop’ campaign, a 19 per cent increase on 2013’s RAW. 110 rescue centres have also joined the fight for better rabbit welfare, an increase of a fifth since 2013; along with 635 retailers, up by 9 percent on last year, and 69 schools, over two fifths (41%) more than last year. The RAW initiative highlights the health and welfare needs of the nation’s third most popular pet. The aim of this year’s campaign is to encourage the one million rabbit owners in the UK to make ‘One Small Hop’ of change to the care routine of their rabbits. Free health checks are available throughout the month of May, not just the week of RAW. By offering these free health checks over a one month period, we can ensure pet retailers and veterinary practices can health check more rabbits than ever before and provide those who sign up to the service with more opportunities to speak to potential new clients and customers. The high profile 2014 event will run from 10th May this year and is backed by leading pet food company Burgess Excel and last year’s RAW partners, including MSD Animal Health, RSPCA, PSDA, Blue Cross, Wood Green, The Animals Charity, Bayer Animal Health, Practice Plan for Vets and RWAF (Rabbit Welfare Association & Fund). Once again, the organisers are urging vets, retailers and rescue centres more than ever before to offer a helping hand to consumers to highlight the importance of preventative healthcare and welfare advice for rabbits, by signing up to the 2014 initiative at www.rabbitawarenessweek.co.uk.